Jarrang is an aboriginal word meaning flood or big water flow.

And, like water, they flow forward. They mould themselves around client skills and resources, perfectly filling the gaps to create a complete solution that achieves email marketing objectives. As an email marketing partner, they will help push towards the goals whilst flexing around challenges and overcoming obstacles in their way.

Jarrang approached NF Creative to design a master email template that could be used for various email campaigns, postcard, newsletter and updates. Not only that but requested a suite of google adverts along with social media carousel bespoke and editable for use in Canva for the marketing team.

Solution: Design a master responsive email template that could be adaptable with elements taken out for the relevant purpose. Due to the various specific date and need of the template 3 concepts was created a newsletter, webinar template and guide template with colours to differentiate each selection. For the carousels 2 concepts during brainstorm/concept stage were picked. One business like and the other illustration of a email journey with illustrations showing the team completing and taking part in the journey. Slight and simple, subtle animation was inserted for the google adverts draw the eye for a desired CTA click through.

Within the first week they saw an improvement in engagement, with their paid adverts increasing from 0.23% to 1.2% CTR!

Creative Services Used : Digital Design – Email, Google Ads and social media